Beatriz da Graça Luz Casais


AuthID: R-002-SRM

Confirmed Publications: 85



51
TITLE: The Influence of the Field of Study and Entrepreneurship Course in Entrepreneurial Intention Among University Students
AUTHORS: Vivien Szczepanik; Beatriz Casais ;
PUBLISHED: 2021, SOURCE: Universities and Entrepreneurship: Meeting the Educational and Social Challenges - Contemporary Issues in Entrepreneurship Research
INDEXED IN: CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
52
TITLE: The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities
AUTHORS: Casais, B ; Faria, J;
PUBLISHED: 2021, SOURCE: JOURNAL OF MACROMARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
53
TITLE: The prevalence of emotional and rational tone in social advertising appeals
AUTHORS: Casais, B ; Pereira, AC;
PUBLISHED: 2021, SOURCE: RAUSP MANAGEMENT JOURNAL, VOLUME: 56, ISSUE: 3
INDEXED IN: WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
54
TITLE: A Content Marketing Framework to Analyze Customer Engagement on Social Media
AUTHORS: Sofia Balio; Beatriz Casais ;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Managing Social Media Practices in the Digital Economy
INDEXED IN: CrossRef: 4
IN MY: ORCID | CIÊNCIAVITAE
55
TITLE: Customer Acceptance of Shopping-Assistant Chatbots
AUTHORS: Araújo, T; Casais, B ;
PUBLISHED: 2020, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2019 in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2019, VOLUME: 167
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
56
TITLE: Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James  Full Text
AUTHORS: Beatriz Casais ; Bruno Sousa;
PUBLISHED: 2020, SOURCE: TOURISM MANAGEMENT PERSPECTIVES, VOLUME: 36
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID | CIÊNCIAVITAE
57
TITLE: Online communication of accessibility conditions in touristic spots: the design-communication gap in Porto destination
AUTHORS: Casais, B ; Castro, C;
PUBLISHED: 2020, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 12, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID | CIÊNCIAVITAE
58
TITLE: Return on investment of display advertising: Google ads vs. Facebook ads. Google Ads vs. Facebook Ads
AUTHORS: Balça, J; Casais, B ;
PUBLISHED: 2020, SOURCE: Handbook of Research on New Media Applications in Public Relations and Advertising
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
59
TITLE: Search Engine Marketing to Attract International Digital Traffic
AUTHORS: Rita Moura; Beatriz Casais ;
PUBLISHED: 2020, SOURCE: Advances in Business Strategy and Competitive Advantage - Digital Marketing Strategies and Models for Competitive Business
INDEXED IN: CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
60
TITLE: Social Media and E-Commerce. A Study on Motivations for Sharing Content From E-Commerce Websites
AUTHORS: Tiago Da Costa; Beatriz Casais ;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Managing Social Media Practices in the Digital Economy
INDEXED IN: CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
Page 6 of 9. Total results: 85.

footer slogan

Useful Links

Get Help

© 2025 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service