Beatriz da Graça Luz Casais


AuthID: R-002-SRM

Confirmed Publications: 90



51
TITLE: Emotional branding of a city for inciting resident and visitor place attachment
AUTHORS: Casais, B ; Poco, T;
PUBLISHED: 2021, SOURCE: PLACE BRANDING AND PUBLIC DIPLOMACY
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
52
TITLE: Empowering the Community or Escape Daily Routine-A Voluntourism Perspective  Full Text
AUTHORS: Abreu, J; Ferreira, MR ; Casais, B ;
PUBLISHED: 2021, SOURCE: SUSTAINABILITY, VOLUME: 13, ISSUE: 21
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID | CIÊNCIAVITAE
53
TITLE: Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal
AUTHORS: Casais, B ; Gomes, LR;
PUBLISHED: 2021, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: ahead-of-print, ISSUE: ahead-of-print
INDEXED IN: WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
54
TITLE: Quality of Life as an Outcome Disclosure of Positive Appeals in Social Advertisements: The Case of HIV/Aids Prevention Campaigns
AUTHORS: Beatriz Casais ; João F. Proença ;
PUBLISHED: 2021, SOURCE: Applying Quality of Life Research - Applied Social Marketing and Quality of Life
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
55
TITLE: The Effect of Macrocelebrity and Microinfluencer Endorsements on Consumer-brand Engagement in Instagram
AUTHORS: Marques, IR; Casais, B ; Camilleri, MA;
PUBLISHED: 2021, SOURCE: Strategic Corporate Communication in the Digital Age
INDEXED IN: Scopus CrossRef: 10
IN MY: ORCID | CIÊNCIAVITAE
56
TITLE: The Influence of the Field of Study and Entrepreneurship Course in Entrepreneurial Intention Among University Students
AUTHORS: Vivien Szczepanik; Beatriz Casais ;
PUBLISHED: 2021, SOURCE: Universities and Entrepreneurship: Meeting the Educational and Social Challenges - Contemporary Issues in Entrepreneurship Research
INDEXED IN: CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
57
TITLE: The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities
AUTHORS: Casais, B ; Faria, J;
PUBLISHED: 2021, SOURCE: JOURNAL OF MACROMARKETING
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
58
TITLE: The prevalence of emotional and rational tone in social advertising appeals
AUTHORS: Casais, B ; Pereira, AC;
PUBLISHED: 2021, SOURCE: RAUSP MANAGEMENT JOURNAL, VOLUME: 56, ISSUE: 3
INDEXED IN: WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
59
TITLE: A Content Marketing Framework to Analyze Customer Engagement on Social Media
AUTHORS: Sofia Balio; Beatriz Casais ;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Managing Social Media Practices in the Digital Economy
INDEXED IN: CrossRef: 4
IN MY: ORCID | CIÊNCIAVITAE
60
TITLE: Customer Acceptance of Shopping-Assistant Chatbots
AUTHORS: Araújo, T; Casais, B ;
PUBLISHED: 2020, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2019 in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2019, VOLUME: 167
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 6 of 9. Total results: 90.

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