Beatriz da Graça Luz Casais


AuthID: R-002-SRM

Confirmed Publications: 49



21
TITLE: The prevalence of emotional and rational tone in social advertising appeals
AUTHORS: Casais, B ; Pereira, AC;
PUBLISHED: 2021, SOURCE: RAUSP MANAGEMENT JOURNAL, VOLUME: 56, ISSUE: 3
INDEXED IN: WOS CrossRef
IN MY: ORCID
22
TITLE: The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS  Full Text
AUTHORS: Casais, B ; João F. Proença ;
PUBLISHED: 2021, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING
INDEXED IN: Scopus WOS CrossRef: 7
IN MY: ORCID
23
TITLE: A Content Marketing Framework to Analyze Customer Engagement on Social Media
AUTHORS: Sofia Balio; Beatriz Casais ;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Managing Social Media Practices in the Digital Economy
INDEXED IN: CrossRef: 4
IN MY: ORCID
24
TITLE: Customer Acceptance of Shopping-Assistant Chatbots
AUTHORS: Araújo, T; Casais, B ;
PUBLISHED: 2020, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2019 in Smart Innovation, Systems and Technologies, VOLUME: 167
INDEXED IN: Scopus CrossRef: 1
IN MY: ORCID
25
TITLE: Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James  Full Text
AUTHORS: Beatriz Casais ; Bruno Sousa;
PUBLISHED: 2020, SOURCE: TOURISM MANAGEMENT PERSPECTIVES, VOLUME: 36
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID
26
TITLE: Online communication of accessibility conditions in touristic spots: the design-communication gap in Porto destination
AUTHORS: Casais, B ; Castro, C;
PUBLISHED: 2020, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 12, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID
27
TITLE: Return on investment of display advertising: Google ads vs. Facebook ads. Google Ads vs. Facebook Ads
AUTHORS: Balça, J; Casais, B ;
PUBLISHED: 2020, SOURCE: Handbook of Research on New Media Applications in Public Relations and Advertising
INDEXED IN: Scopus CrossRef
IN MY: ORCID
28
TITLE: Search Engine Marketing to Attract International Digital Traffic
AUTHORS: Rita Moura; Beatriz Casais ;
PUBLISHED: 2020, SOURCE: Advances in Business Strategy and Competitive Advantage - Digital Marketing Strategies and Models for Competitive Business
INDEXED IN: CrossRef: 1
IN MY: ORCID
29
TITLE: Social Media and E-Commerce. A Study on Motivations for Sharing Content From E-Commerce Websites
AUTHORS: Tiago Da Costa; Beatriz Casais ;
PUBLISHED: 2020, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Managing Social Media Practices in the Digital Economy
INDEXED IN: CrossRef: 1
IN MY: ORCID
30
TITLE: Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation
AUTHORS: Beatriz Casais ; Juliana Fernandes; Mariana Sarmento;
PUBLISHED: 2020, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, VOLUME: 42
INDEXED IN: Scopus WOS CrossRef: 13
IN MY: ORCID
Page 3 of 5. Total results: 49.

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