Paulo Alexandre de Oliveira Duarte
AuthID: R-000-E8W
51
TITLE: Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
AUTHORS: Silva, SCE; Duarte, P; Machado, JC; Martins, C;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
AUTHORS: Silva, SCE; Duarte, P; Machado, JC; Martins, C;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
52
TITLE: Evaluation of Risks and Benefits of Physical Activity of Hypertensives and Normotensives: Fighting a Societal Burden
AUTHORS: Bras, R; Esteves, D ; Rodrigues, RG; Duarte, P; Gouveia, A; O'Hara, K; Pinheirom, P ;
PUBLISHED: 2020, SOURCE: MONTENEGRIN JOURNAL OF SPORTS SCIENCE AND MEDICINE, VOLUME: 9, ISSUE: 1
AUTHORS: Bras, R; Esteves, D ; Rodrigues, RG; Duarte, P; Gouveia, A; O'Hara, K; Pinheirom, P ;
PUBLISHED: 2020, SOURCE: MONTENEGRIN JOURNAL OF SPORTS SCIENCE AND MEDICINE, VOLUME: 9, ISSUE: 1
53
TITLE: Evaluation of risks and benefits of physical activity of hypertensives and normotensives: Fighting a societal burden
AUTHORS: Brás, R; Esteves, D; Rodrigues, RG; Duarte, P; Gouveia, A; O'Hara, K; Pinheiro, P;
PUBLISHED: 2020, SOURCE: Montenegrin Journal of Sports Science and Medicine, VOLUME: 9, ISSUE: 1
AUTHORS: Brás, R; Esteves, D; Rodrigues, RG; Duarte, P; Gouveia, A; O'Hara, K; Pinheiro, P;
PUBLISHED: 2020, SOURCE: Montenegrin Journal of Sports Science and Medicine, VOLUME: 9, ISSUE: 1
INDEXED IN: 
Scopus
Scopus IN MY: 
ORCID
ORCID55
TITLE: Need -for -touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
AUTHORS: Duarte, P; Silva, SCE;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
AUTHORS: Duarte, P; Silva, SCE;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
56
TITLE: Motives to engage with sports brands on Facebook and Instagram-The case of a Portuguese football club
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
57
TITLE: How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
58
59
TITLE: How to increase engagement on social media using the honeycomb model A case study in a Portuguese HR company. A case study in a Portuguese HR company
AUTHORS: Silva, SC; Feitosa, W; Duarte, P; Vasconcelos, M;
PUBLISHED: 2020, SOURCE: REGE-REVISTA DE GESTAO, VOLUME: 27, ISSUE: 2
AUTHORS: Silva, SC; Feitosa, W; Duarte, P; Vasconcelos, M;
PUBLISHED: 2020, SOURCE: REGE-REVISTA DE GESTAO, VOLUME: 27, ISSUE: 2
60
TITLE: Digital marketing: A quantitative approach on the scientific production
AUTHORS: Marchiori, DM; do Paço, AMF; Alves, HMB; de Oliveira Duarte, PA; de Ascensão Gouveia Rodrigues, RJ;
PUBLISHED: 2020, SOURCE: International Journal of Electronic Marketing and Retailing, VOLUME: 11, ISSUE: 4
AUTHORS: Marchiori, DM; do Paço, AMF; Alves, HMB; de Oliveira Duarte, PA; de Ascensão Gouveia Rodrigues, RJ;
PUBLISHED: 2020, SOURCE: International Journal of Electronic Marketing and Retailing, VOLUME: 11, ISSUE: 4
