11
TITLE: Exploring word-of-mouth: The Impact of Social Interaction, Attitudes and Video Ad Design in Tourist Behaviour
AUTHORS: Sara Santos; Maria Vasconcelos; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo;
PUBLISHED: 2024, SOURCE: 7th International Conference on Tourism Research, ICTR 2024 in Proceedings of the International Conference on Tourism Research, VOLUME: 7, ISSUE: 1
INDEXED IN: Scopus
IN MY: ORCID
12
TITLE: Which Factors Influence Word-of-Mouth for Tourism Video Ads?
AUTHORS: Luísa Paula Lopes Fernandes Augusto; Sara Cristina Valente dos Santos; Sónia de Almeida Ferreira; Pedro Manuel Espírito Santo; Maria de Almeida Vasconcelos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef Handle
IN MY: ORCID
13
TITLE: The role of social media in sustainable branding: A systemic literature review
AUTHORS: Sara Santos; Maria Vasconcelos; Sónia Ferreira; Luísa Augusto; Pedro Espírito Santo;
PUBLISHED: 2024, SOURCE: Compelling Storytelling Narratives for Sustainable Branding
INDEXED IN: Scopus
IN MY: ORCID
14
TITLE: The influence of tourists' motivations when visiting different destinations: evidence for destination communication; [A influencia das motivações dos turistas na visita a diferentes destinos: evidências para a comunicação dos destinos]
AUTHORS: Adriana José DE OLIVEIRA; Ana Maria Rodrigues Pereira; Luísa Paula Augusto; Pedro Manuel Do Espírito Santo; Sara Cristina Valente Dos Santos;
PUBLISHED: 2023, SOURCE: Journal of Tourism and Development, VOLUME: 40
INDEXED IN: Scopus
IN MY: ORCID
15
TITLE: The role of quality of life, communication and affective image in the WOM of residents in tourism promotion; [O papel da qualidade de vida, comunicação e imagem afetiva no WOM dos residentes na promoção turística]
AUTHORS: Adriana José DE OLIVEIRA; Luísa Paula Augusto; Pedro Manuel Do Espírito Santo; Sara Cristina Valente Dos Santos;
PUBLISHED: 2023, SOURCE: Journal of Tourism and Development, VOLUME: 40
INDEXED IN: Scopus
IN MY: ORCID
16
TITLE: The Future of Brand Awareness and Brand Loyalty on Travel Agencies
AUTHORS: Sara Santos; Joana Monteiro; Pedro Manuel do Espírito Santo; Luísa Augusto; Adriana Oliveira;
PUBLISHED: 2022, SOURCE: 5th International Conference on Tourism Research, ICTR 2022 in Proceedings of the International Conference on Tourism Research, VOLUME: 2022-May
INDEXED IN: Scopus
IN MY: ORCID
17
TITLE: Youtube as a means of immersing consumers in brand narratives [O Youtube como meio para a imersão dos consumidores nas narrativas das marcas]
AUTHORS: Augusto, L; Santos, S; Santo, PE;
PUBLISHED: 2021, SOURCE: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, VOLUME: 2021, ISSUE: E46
INDEXED IN: Scopus
IN MY: ORCID
18
TITLE: Factors influencing the credibility of tourist advertisements shared on Youtube [Fatores influenciadores da credibilidade dos anúncios turísticos partilhados no Youtube]
AUTHORS: Augusto, L; Santos, S; Santo, PE;
PUBLISHED: 2021, SOURCE: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, VOLUME: 2021, ISSUE: E46
INDEXED IN: Scopus
IN MY: ORCID
19
TITLE: Brands and stories in ads: The relationship between storytelling and brand distinctiveness
AUTHORS: Santos, S; Santo, PE;
PUBLISHED: 2021, SOURCE: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
INDEXED IN: Scopus
IN MY: ORCID
Page 2 of 2. Total results: 19.