Susana Cristina Lima da Costa e Silva
AuthID: R-000-GVC
1
TITLE: Unveiling the power of supplier-country image on B2B customers' perceptions: Beyond the product's beauty Full Text
AUTHORS: Crespo, Catia Fernandes; Crespo, Nuno Fernandes; Silva, Susana C.;
PUBLISHED: 2025, SOURCE: INTERNATIONAL BUSINESS REVIEW, VOLUME: 34, ISSUE: 3
AUTHORS: Crespo, Catia Fernandes; Crespo, Nuno Fernandes; Silva, Susana C.;
PUBLISHED: 2025, SOURCE: INTERNATIONAL BUSINESS REVIEW, VOLUME: 34, ISSUE: 3
2
TITLE: Is masculinity ruining the male skincare market? Comprehensive insights on consumer behavior in cosmetics
AUTHORS: Duarte, Paulo; Silva, Susana; Carvalho, Maria Joana;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER MARKETING, VOLUME: 42, ISSUE: 2
AUTHORS: Duarte, Paulo; Silva, Susana; Carvalho, Maria Joana;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER MARKETING, VOLUME: 42, ISSUE: 2
3
TITLE: Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research
AUTHORS: Susana Silva; Beatriz Pineda Fernandes; Joana Carmo Dias;
PUBLISHED: 2025, SOURCE: Journal of Digital and Social Media Marketing, VOLUME: 12, ISSUE: 4
AUTHORS: Susana Silva; Beatriz Pineda Fernandes; Joana Carmo Dias;
PUBLISHED: 2025, SOURCE: Journal of Digital and Social Media Marketing, VOLUME: 12, ISSUE: 4
4
TITLE: Counterfeit Opportunities in Luxury Fashion
AUTHORS: Elena Gasulla Tortajada; Paulo Duarte; Susana Silva;
PUBLISHED: 2025, SOURCE: Counterfeit Luxury and Consumption
AUTHORS: Elena Gasulla Tortajada; Paulo Duarte; Susana Silva;
PUBLISHED: 2025, SOURCE: Counterfeit Luxury and Consumption
5
TITLE: The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation
AUTHORS: De Cicco, Roberta; Elmashhara, Maher Georges; Silva, Susana C.; Hammerschmidt, Maik;
PUBLISHED: 2025, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 59, ISSUE: 13
AUTHORS: De Cicco, Roberta; Elmashhara, Maher Georges; Silva, Susana C.; Hammerschmidt, Maik;
PUBLISHED: 2025, SOURCE: EUROPEAN JOURNAL OF MARKETING, VOLUME: 59, ISSUE: 13
6
TITLE: A Company-Based View on Sustainable Packaging Orientation Full Text
AUTHORS: Duarte, Paulo; Ribeiro, Maria Ines; Silva, Susana C.; Pinhal, Ruben; Estima, Ana;
PUBLISHED: 2025, SOURCE: SUSTAINABILITY, VOLUME: 17, ISSUE: 15
AUTHORS: Duarte, Paulo; Ribeiro, Maria Ines; Silva, Susana C.; Pinhal, Ruben; Estima, Ana;
PUBLISHED: 2025, SOURCE: SUSTAINABILITY, VOLUME: 17, ISSUE: 15
7
TITLE: The role of managers in driving effective paid media strategies in an advertising agency
AUTHORS: Susana Costa e Silva; Bianca Sofia Oliveira; Francisco Figueira Lemos;
PUBLISHED: 2025, SOURCE: RAM. Revista de Administração Mackenzie, VOLUME: 26, ISSUE: 4
AUTHORS: Susana Costa e Silva; Bianca Sofia Oliveira; Francisco Figueira Lemos;
PUBLISHED: 2025, SOURCE: RAM. Revista de Administração Mackenzie, VOLUME: 26, ISSUE: 4
8
TITLE: Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights
AUTHORS: Duarte, Paulo; Silva, Susana C.; Roza, Afonso S.; Dias, Joana Carmo;
PUBLISHED: 2024, SOURCE: SUSTAINABLE FUTURES, VOLUME: 7
AUTHORS: Duarte, Paulo; Silva, Susana C.; Roza, Afonso S.; Dias, Joana Carmo;
PUBLISHED: 2024, SOURCE: SUSTAINABLE FUTURES, VOLUME: 7
9
TITLE: DIFFUSION OF TECHNOLOGIES: DELIVERING ON THE PROMISES OF BATTERY ELECTRIC VEHICLES
AUTHORS: Alessandro Lampo; Susana Silva;
PUBLISHED: 2024, SOURCE: Progress in International Business Research, VOLUME: 18
AUTHORS: Alessandro Lampo; Susana Silva;
PUBLISHED: 2024, SOURCE: Progress in International Business Research, VOLUME: 18
10
TITLE: Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers
AUTHORS: Duarte, Paulo; Costa e Silva, Susana; Mangei, Isabella; Dias, Joana Carmo;
PUBLISHED: 2024, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING
AUTHORS: Duarte, Paulo; Costa e Silva, Susana; Mangei, Isabella; Dias, Joana Carmo;
PUBLISHED: 2024, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING
