Susana Cristina Lima da Costa e Silva
AuthID: R-000-GVC
71
TITLE: Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
AUTHORS: Silva, SCE; Duarte, P; Machado, JC; Martins, C;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
AUTHORS: Silva, SCE; Duarte, P; Machado, JC; Martins, C;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
73
TITLE: Portuguese textile association fostering the internationalisation of small and medium-sized enterprises
AUTHORS: Susana Costa e Silva; Maria Elo; Jorge Pinho De Sousa; Eric Costa; Antonio Lucas Soares ;
PUBLISHED: 2020, SOURCE: International Journal of Entrepreneurship and Small Business, VOLUME: 1, ISSUE: 1
AUTHORS: Susana Costa e Silva; Maria Elo; Jorge Pinho De Sousa; Eric Costa; Antonio Lucas Soares ;
PUBLISHED: 2020, SOURCE: International Journal of Entrepreneurship and Small Business, VOLUME: 1, ISSUE: 1
74
TITLE: Need -for -touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
AUTHORS: Duarte, P; Silva, SCE;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
AUTHORS: Duarte, P; Silva, SCE;
PUBLISHED: 2020, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 55
75
TITLE: Motives to engage with sports brands on Facebook and Instagram-The case of a Portuguese football club
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
76
TITLE: How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
AUTHORS: Silva, SCE; Duarte, PAO; Almeida, SR;
PUBLISHED: 2020, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 35, ISSUE: 12
77
TITLE: Diaspora networks in international marketing: How do ethnic products diffuse to foreign markets?
AUTHORS: Elo, M; Minto Coy, I; Silva, SCE; Zhang, X;
PUBLISHED: 2020, SOURCE: European Journal of International Management, VOLUME: 14, ISSUE: 4
AUTHORS: Elo, M; Minto Coy, I; Silva, SCE; Zhang, X;
PUBLISHED: 2020, SOURCE: European Journal of International Management, VOLUME: 14, ISSUE: 4
78
TITLE: Millennials' attitude toward chatbots: an experimental study in a social relationship perspective
AUTHORS: De Cicco, R; Silva, SCE; Alparone, FR;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 48, ISSUE: 11
AUTHORS: De Cicco, R; Silva, SCE; Alparone, FR;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: 48, ISSUE: 11
79
TITLE: Diaspora networks in international marketing: how do ethnic products diffuse to foreign markets?
AUTHORS: Elo, M; Minto Coy, I; Silva, SCE; Zhang, XT;
PUBLISHED: 2020, SOURCE: EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, VOLUME: 14, ISSUE: 4
AUTHORS: Elo, M; Minto Coy, I; Silva, SCE; Zhang, XT;
PUBLISHED: 2020, SOURCE: EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, VOLUME: 14, ISSUE: 4
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