Luís Manuel da Silva Pereira Fructuoso Martinez
AuthID: R-000-JM2
11
TITLE: The Rise of Premium Private Label Brands in Grocery Retailing: Qualitative Insights from Young German Consumers
AUTHORS: Schmidt, Anneka M.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLISHED: 2024, SOURCE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTHORS: Schmidt, Anneka M.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLISHED: 2024, SOURCE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
12
TITLE: 'Ditch the Dull, Embrace the Fun': Unleashing Trust in Health Clinics Through Livestream Emotional Enhancers
AUTHORS: Hoang, D; Dao, HM; Martinez, Luis F.;
PUBLISHED: 2024, SOURCE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTHORS: Hoang, D; Dao, HM; Martinez, Luis F.;
PUBLISHED: 2024, SOURCE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
13
TITLE: Trends and Forecasts for Sales and Employment: An Overview of the e-Commerce Sector
AUTHORS: Ramos, Filipe R.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLISHED: 2024, SOURCE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
AUTHORS: Ramos, Filipe R.; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLISHED: 2024, SOURCE: 5th International Conference on Digital Marketing & eCommerce Conference (DMEC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024
14
TITLE: Advances in Digital Marketing and eCommerce. Fifth International Conference, 2024
AUTHORS: Francisco J Martínez-López; Luis F Martinez; Philipp Brüggemann;
PUBLISHED: 2024, SOURCE: Springer Proceedings in Business and Economics
AUTHORS: Francisco J Martínez-López; Luis F Martinez; Philipp Brüggemann;
PUBLISHED: 2024, SOURCE: Springer Proceedings in Business and Economics
15
TITLE: Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management Full Text
AUTHORS: Lopez Lopez, David; Plaza Navas, Miquel Angel; Torres Prunonosa, Jose; Martinez, Luis F.;
PUBLISHED: 2024, SOURCE: ELECTRONIC COMMERCE RESEARCH
AUTHORS: Lopez Lopez, David; Plaza Navas, Miquel Angel; Torres Prunonosa, Jose; Martinez, Luis F.;
PUBLISHED: 2024, SOURCE: ELECTRONIC COMMERCE RESEARCH
16
TITLE: The most likeable soccer players and the least likeable hockey players are in greater demand Full Text
AUTHORS: Kotrba, Vojtech; Strnadova, Mirka; Martinez, Luis F.; Brinca, Pedro;
PUBLISHED: 2024, SOURCE: JOURNAL OF ECONOMIC INEQUALITY
AUTHORS: Kotrba, Vojtech; Strnadova, Mirka; Martinez, Luis F.; Brinca, Pedro;
PUBLISHED: 2024, SOURCE: JOURNAL OF ECONOMIC INEQUALITY
17
TITLE: Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
AUTHORS: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 32, ISSUE: 6
AUTHORS: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 32, ISSUE: 6
18
TITLE: The Influence of TikTok Videos on German Gen Z Consumers' Attitude and Purchase Intention Towards Sustainable Brands
AUTHORS: Plotz, Susanne; Pastrana Martinez, L.M.; Martinez, Luis F.; Ramos, Filipe R.;
PUBLISHED: 2023, SOURCE: 4th International Conference on Advances in Digital Marketing and eCommerce (DMeC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023
AUTHORS: Plotz, Susanne; Pastrana Martinez, L.M.; Martinez, Luis F.; Ramos, Filipe R.;
PUBLISHED: 2023, SOURCE: 4th International Conference on Advances in Digital Marketing and eCommerce (DMeC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023
19
TITLE: Editorial: Highlights in environmental psychology: pro-environmental purchase intent
AUTHORS: Ertz, Myriam; Cioca, Lucian Ionel; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 14
AUTHORS: Ertz, Myriam; Cioca, Lucian Ionel; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 14
20
TITLE: Preface
AUTHORS: Martínez López, FJ; Martinez, LF;
PUBLISHED: 2022, SOURCE: 3rd Digital Marketing and eCommerce Conference, DMEC 2022 in Springer Proceedings in Business and Economics
AUTHORS: Martínez López, FJ; Martinez, LF;
PUBLISHED: 2022, SOURCE: 3rd Digital Marketing and eCommerce Conference, DMEC 2022 in Springer Proceedings in Business and Economics
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