Luís Manuel da Silva Pereira Fructuoso Martinez
AuthID: R-000-JM2
1
TITLE: Bridging Marketing and Operations in Omnichannel Retail
AUTHORS: David Lopez-Lopez; Canan Gunes Corlu; Luis F Martinez; Josep Maria Marco-Simó; Jose Torres-Pruñonosa;
PUBLISHED: 2026, SOURCE: Encyclopedia of Artificial Intelligence in Marketing
AUTHORS: David Lopez-Lopez; Canan Gunes Corlu; Luis F Martinez; Josep Maria Marco-Simó; Jose Torres-Pruñonosa;
PUBLISHED: 2026, SOURCE: Encyclopedia of Artificial Intelligence in Marketing
2
TITLE: ESG consequences for companies in the digital environment: insights from sector-specific performance across the EU-27
AUTHORS: Kotrba, Vojtech; Mensik, Jakub; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
AUTHORS: Kotrba, Vojtech; Mensik, Jakub; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
3
TITLE: The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior Full Text
AUTHORS: Figueiredo, Natalia; Ferreira, Bruno M.; Abrantes, José Luís; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, VOLUME: 20, ISSUE: 1
AUTHORS: Figueiredo, Natalia; Ferreira, Bruno M.; Abrantes, José Luís; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, VOLUME: 20, ISSUE: 1
4
TITLE: Mapping e-commerce trends in the USA: a time series and deep learning approach
AUTHORS: Ramos, Filipe R.; Pastrana Martinez, L.M.; Martinez, Luis F.; Abreu, Ricardo; Rubio, Lihki;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
AUTHORS: Ramos, Filipe R.; Pastrana Martinez, L.M.; Martinez, Luis F.; Abreu, Ricardo; Rubio, Lihki;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
5
TITLE: Luxury Fashion Apps: Functional and Hedonic Customer Experiences Full Text
AUTHORS: Hoang, Duc; Loureiro, Sandra Maria Correia ; Kousi, Sofia; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, VOLUME: 49, ISSUE: 3
AUTHORS: Hoang, Duc; Loureiro, Sandra Maria Correia ; Kousi, Sofia; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, VOLUME: 49, ISSUE: 3
6
TITLE: Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors Full Text
AUTHORS: Brueggemann, Philipp; Martinez, Luis F.; Pauwels, Koen;
PUBLISHED: 2025, SOURCE: ELECTRONIC COMMERCE RESEARCH
AUTHORS: Brueggemann, Philipp; Martinez, Luis F.; Pauwels, Koen;
PUBLISHED: 2025, SOURCE: ELECTRONIC COMMERCE RESEARCH
7
TITLE: Doctor and celebrity credibility: their dual impact on livestream viewers' trust and service adoption intentions
AUTHORS: Dao, Hoang Minh; Le Bui, Minh; Hoang, Duc; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS, VOLUME: 13, ISSUE: 3
AUTHORS: Dao, Hoang Minh; Le Bui, Minh; Hoang, Duc; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS, VOLUME: 13, ISSUE: 3
8
TITLE: When found, it is expensive! The influence of perceived justice and anger in out-of-stock followed by over-price scenarios
AUTHORS: Carvalho, Marcelo; Lopes, Evandro Luiz; Martinez, Luis F.; Herrero, Eliane;
PUBLISHED: 2025, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 87
AUTHORS: Carvalho, Marcelo; Lopes, Evandro Luiz; Martinez, Luis F.; Herrero, Eliane;
PUBLISHED: 2025, SOURCE: JOURNAL OF RETAILING AND CONSUMER SERVICES, VOLUME: 87
9
TITLE: The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers
AUTHORS: Brueggemann, Philipp; Martinez, Luis F.; Martinez Lopez, Francisco J.;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
AUTHORS: Brueggemann, Philipp; Martinez, Luis F.; Martinez Lopez, Francisco J.;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
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TITLE: Is New Technology Worth It? Exploring Positive and Negative Effects When New Technology Meets Consumers Full Text
AUTHORS: Brueggemann, Philipp; Jain, Varsha; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR
AUTHORS: Brueggemann, Philipp; Jain, Varsha; Martinez, Luis F.;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR
