Luís Manuel da Silva Pereira Fructuoso Martinez
AuthID: R-000-JM2
1
TITLE: Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
AUTHORS: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
AUTHORS: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: Young German consumers' perspectives of rental fashion platforms
AUTHORS: Westerberg, Catrin; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: YOUNG CONSUMERS
AUTHORS: Westerberg, Catrin; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: YOUNG CONSUMERS
INDEXED IN: Scopus WOS
Scopus WOS3
TITLE: Revisiting a model of customer engagement cycle: a systematic review Full Text
AUTHORS: Hoang, Duc; Kousi, Sofia; Martinez, Luis F.; Kumar, Satish;
PUBLISHED: 2023, SOURCE: SERVICE INDUSTRIES JOURNAL, VOLUME: 43, ISSUE: 9-10
AUTHORS: Hoang, Duc; Kousi, Sofia; Martinez, Luis F.; Kumar, Satish;
PUBLISHED: 2023, SOURCE: SERVICE INDUSTRIES JOURNAL, VOLUME: 43, ISSUE: 9-10
INDEXED IN: Scopus WOS
Scopus WOS4
TITLE: Introduction: Special Issue on digital marketing and eCommerce Full Text
AUTHORS: Martinez, Luis F.; Martinez Lopez, Francisco J.; Westland, J. Christopher;
PUBLISHED: 2023, SOURCE: ELECTRONIC COMMERCE RESEARCH, VOLUME: 23, ISSUE: 3
AUTHORS: Martinez, Luis F.; Martinez Lopez, Francisco J.; Westland, J. Christopher;
PUBLISHED: 2023, SOURCE: ELECTRONIC COMMERCE RESEARCH, VOLUME: 23, ISSUE: 3
INDEXED IN: WOS
WOS5
TITLE: Editorial: Highlights in environmental psychology: pro-environmental purchase intent Full Text
AUTHORS: Ertz, Myriam; Cioca, Lucian Ionel; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 14
AUTHORS: Ertz, Myriam; Cioca, Lucian Ionel; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 14
INDEXED IN: Scopus WOS
Scopus WOS6
TITLE: Sickness Presenteeism in the Aftermath of COVID-19: Is Presenteeism Remote-Work Behavior the New (Ab)normal? Full Text
AUTHORS: Ferreira, AI; Mach, M; Martinez, LF; Miraglia, M;
PUBLISHED: 2022, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 12
AUTHORS: Ferreira, AI; Mach, M; Martinez, LF; Miraglia, M;
PUBLISHED: 2022, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 12
INDEXED IN: Scopus WOS
Scopus WOS7
TITLE: The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector Full Text
AUTHORS: Klein, Katharina; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: ELECTRONIC COMMERCE RESEARCH
AUTHORS: Klein, Katharina; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: ELECTRONIC COMMERCE RESEARCH
INDEXED IN: Scopus WOS
Scopus WOS8
TITLE: THE EFFECTIVENESS OF SALES PROMOTION TECHNIQUES ON THE MILLENNIAL CONSUMERS' BUYING BEHAVIOR Full Text
AUTHORS: Antunes, Ines; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: REVISTA BRASILEIRA DE MARKETING, VOLUME: 21, ISSUE: 3
AUTHORS: Antunes, Ines; Pastrana Martinez, L.M.; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: REVISTA BRASILEIRA DE MARKETING, VOLUME: 21, ISSUE: 3
INDEXED IN: WOS
WOS9
TITLE: Online Grocery Shopping in Germany: Assessing the Impact of COVID-19 Full Text
AUTHORS: Gruntkowski, Lisa M.; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, VOLUME: 17, ISSUE: 3
AUTHORS: Gruntkowski, Lisa M.; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, VOLUME: 17, ISSUE: 3
INDEXED IN: Scopus WOS
Scopus WOS10
TITLE: Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry Full Text
AUTHORS: Hoang, Duc; Kousi, Sofia; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: ELECTRONIC COMMERCE RESEARCH
AUTHORS: Hoang, Duc; Kousi, Sofia; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: ELECTRONIC COMMERCE RESEARCH
INDEXED IN: Scopus WOS
Scopus WOS