Rita Miguel Ramos Dias Coelho do Vale
AuthID: R-000-R0B
1
TÃTULO: Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
AUTORES: do Vale, RC; Matos, PV;
PUBLICAÇÃO: 2017, FONTE: 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
AUTORES: do Vale, RC; Matos, PV;
PUBLICAÇÃO: 2017, FONTE: 4th International Conference on Research on National Brand & Private Label Marketing (NB&PL) in ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING
2
TÃTULO: Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
AUTORES: do Vale, RC; Matos, PV;
PUBLICAÇÃO: 2017, FONTE: 4th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2017 in Springer Proceedings in Business and Economics
AUTORES: do Vale, RC; Matos, PV;
PUBLICAÇÃO: 2017, FONTE: 4th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2017 in Springer Proceedings in Business and Economics
INDEXADO EM: 
Scopus
Scopus NO MEU: 
ORCID
ORCID3
TÃTULO: Does packaging matter? Private labels' dress codes and consumer choice
AUTORES: do Vale, RC; Matos, PV ;
PUBLICAÇÃO: 2016, FONTE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
AUTORES: do Vale, RC; Matos, PV ;
PUBLICAÇÃO: 2016, FONTE: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXADO EM: Scopus
Scopus NO MEU: ORCID
ORCID4
TÃTULO: Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
AUTORES: do Vale, RC; Matos, PV; Caiado, J ;
PUBLICAÇÃO: 2015, FONTE: 2nd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2015 in Springer Proceedings in Business and Economics
AUTORES: do Vale, RC; Matos, PV; Caiado, J ;
PUBLICAÇÃO: 2015, FONTE: 2nd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2015 in Springer Proceedings in Business and Economics
INDEXADO EM: Scopus
Scopus NO MEU: ORCID
ORCID5
TÃTULO: Divided knowledge on small and medium-sized towns
AUTORES: Dentinho, TP; Coelho, RD; Coelho, JD;
PUBLICAÇÃO: 2013, FONTE: Towns in a Rural World
AUTORES: Dentinho, TP; Coelho, RD; Coelho, JD;
PUBLICAÇÃO: 2013, FONTE: Towns in a Rural World
INDEXADO EM: Scopus
Scopus NO MEU: ORCID
ORCID