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TITLE: The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs  Full Text
AUTHORS: Sousa, Ana; Barbosa, Belem; Fernandes, Luis Andre;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR
INDEXED IN: Scopus WOS CrossRef
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TITLE: Integrating artificial intelligence into scenario analysis: a validated framework for strategic planning under economic uncertainty
AUTHORS: Gabriela Bessa; Belem Barbosa;
PUBLISHED: 2025, SOURCE: Global Economics Research, VOLUME: 1, ISSUE: 2
INDEXED IN: CrossRef
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