Carmen Helena Caldeira de Freitas Lages
AuthID: R-000-3EV
1
TITLE: Social Enterprise Legitimacy in a Hostile Market
AUTHORS: Marta Bicho; Ralitza Nikolaeva; Carmen Lages;
PUBLISHED: 2019, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
AUTHORS: Marta Bicho; Ralitza Nikolaeva; Carmen Lages;
PUBLISHED: 2019, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
TITLE: Exploring the Success Factors of Hybrid Micro-Enterprises
AUTHORS: Bicho, M; Nikolaeva, R; Lages, C; Ferreira, FAF;
PUBLISHED: 2018, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
AUTHORS: Bicho, M; Nikolaeva, R; Lages, C; Ferreira, FAF;
PUBLISHED: 2018, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
TITLE: Brand Identity in a Context of Cocreation: When Consumers Drive Brand Identity Changes (An Abstract)
AUTHORS: da Silveira, C; Simões, C; Dibb, S; Lages, C;
PUBLISHED: 2017, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
AUTHORS: da Silveira, C; Simões, C; Dibb, S; Lages, C;
PUBLISHED: 2017, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
TITLE: Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)—A Structured Abstract
AUTHORS: Bicho, M; Nikolaeva, R; Lages, C;
PUBLISHED: 2016, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
AUTHORS: Bicho, M; Nikolaeva, R; Lages, C;
PUBLISHED: 2016, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
5
TITLE: The STEP scale: A measure of short-term export performance improvement Full Text
AUTHORS: Lages, LF ; Lages, CR;
PUBLISHED: 2004, SOURCE: JOURNAL OF INTERNATIONAL MARKETING, VOLUME: 12, ISSUE: 1
AUTHORS: Lages, LF ; Lages, CR;
PUBLISHED: 2004, SOURCE: JOURNAL OF INTERNATIONAL MARKETING, VOLUME: 12, ISSUE: 1
