Carmen Helena Caldeira de Freitas Lages
AuthID: R-000-3EV
1
TÃTULO: Social Enterprise Legitimacy in a Hostile Market
AUTORES: Marta Bicho; Ralitza Nikolaeva; Carmen Lages;
PUBLICAÇÃO: 2019, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
AUTORES: Marta Bicho; Ralitza Nikolaeva; Carmen Lages;
PUBLICAÇÃO: 2019, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
TÃTULO: Exploring the Success Factors of Hybrid Micro-Enterprises
AUTORES: Bicho, M; Nikolaeva, R; Lages, C; Ferreira, FAF;
PUBLICAÇÃO: 2018, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
AUTORES: Bicho, M; Nikolaeva, R; Lages, C; Ferreira, FAF;
PUBLICAÇÃO: 2018, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
TÃTULO: Brand Identity in a Context of Cocreation: When Consumers Drive Brand Identity Changes (An Abstract)
AUTORES: da Silveira, C; Simões, C; Dibb, S; Lages, C;
PUBLICAÇÃO: 2017, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
AUTORES: da Silveira, C; Simões, C; Dibb, S; Lages, C;
PUBLICAÇÃO: 2017, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
TÃTULO: Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)—A Structured Abstract
AUTORES: Bicho, M; Nikolaeva, R; Lages, C;
PUBLICAÇÃO: 2016, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
AUTORES: Bicho, M; Nikolaeva, R; Lages, C;
PUBLICAÇÃO: 2016, FONTE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
5
TÃTULO: The STEP scale: A measure of short-term export performance improvement Full Text
AUTORES: Lages, LF ; Lages, CR;
PUBLICAÇÃO: 2004, FONTE: JOURNAL OF INTERNATIONAL MARKETING, VOLUME: 12, NÚMERO: 1
AUTORES: Lages, LF ; Lages, CR;
PUBLICAÇÃO: 2004, FONTE: JOURNAL OF INTERNATIONAL MARKETING, VOLUME: 12, NÚMERO: 1
