Anabela Virgínia dos Santos Flores da Rocha
AuthID: R-001-FNP
1
TITLE: Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions
AUTHORS: Barbosa, Belem ; Rocha, Anabela; Pina, Leandro;
PUBLISHED: 2022, SOURCE: TOURISM & MANAGEMENT STUDIES, VOLUME: 18, ISSUE: 3
AUTHORS: Barbosa, Belem ; Rocha, Anabela; Pina, Leandro;
PUBLISHED: 2022, SOURCE: TOURISM & MANAGEMENT STUDIES, VOLUME: 18, ISSUE: 3
2
TITLE: A Robust Version of the FGLS Estimator for Panel Data
AUTHORS: Rocha, Anabela; Cristina Miranda, M.;
PUBLISHED: 2022, SOURCE: 25th Congress of the Portuguese-Statistical-Society (SPE) in RECENT DEVELOPMENTS IN STATISTICS AND DATA SCIENCE, SPE2021, VOLUME: 398
AUTHORS: Rocha, Anabela; Cristina Miranda, M.;
PUBLISHED: 2022, SOURCE: 25th Congress of the Portuguese-Statistical-Society (SPE) in RECENT DEVELOPMENTS IN STATISTICS AND DATA SCIENCE, SPE2021, VOLUME: 398
INDEXED IN: 
Scopus 
WOS
Scopus WOS3
TITLE: Consumer Behavior with Respect to the Promotional Actions at Point of Sale
AUTHORS: Sandra Filipe; Anabela Rocha; Diana Vilhena;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 6, ISSUE: 10
AUTHORS: Sandra Filipe; Anabela Rocha; Diana Vilhena;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 6, ISSUE: 10
INDEXED IN: WOS
WOS