1
TITLE: Using necessary condition analysis to understand digital storytelling's impact on consumer behavior
AUTHORS: Lisboa, Ana Catarina Cadima; Dias, Alvaro L.; Abrantes, Jose Luis; Ferreira, Bruno; Sousa, Catarina;
PUBLISHED: 2025, SOURCE: JOURNAL OF MARKETING ANALYTICS
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
2
TITLE: The influence of internal and external variables in the export performance
AUTHORS: Mafalda Roxo ; Susana C e Silva; Ana Lisboa;
PUBLISHED: 2014
INDEXED IN: Handle