Alcina Teresa Gaspar Ferreira
AuthID: R-001-K2B
1
TITLE: Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers' Advertising Value Perceptions Full Text
AUTHORS: Crespo, Catia Fernandes; Ferreira, Alcina Gaspar; Ribeiro, Fabio Matos; Alshevskaya, Tatiana;
PUBLISHED: 2024, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
AUTHORS: Crespo, Catia Fernandes; Ferreira, Alcina Gaspar; Ribeiro, Fabio Matos; Alshevskaya, Tatiana;
PUBLISHED: 2024, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: Sustainable advertising or ecolabels: Which is the best for your brand and for consumers' environmental consciousness? Full Text
AUTHORS: Ferreira, AG; Fernandes, ME;
PUBLISHED: 2021, SOURCE: JOURNAL OF MARKETING THEORY AND PRACTICE
AUTHORS: Ferreira, AG; Fernandes, ME;
PUBLISHED: 2021, SOURCE: JOURNAL OF MARKETING THEORY AND PRACTICE
INDEXED IN: Scopus WOS
Scopus WOS3
TITLE: Product involvement, price perceptions, and brand loyalty
AUTHORS: Alcina G Ferreira; Filipe J Coelho ;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 4
AUTHORS: Alcina G Ferreira; Filipe J Coelho ;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 4
