R. Herstein


AuthID: R-00G-NBK

Publications Awaiting Confirmation

1
TITLE: Framing and involvement effects on consumers’ brand choice
AUTHORS: Gamliel, E; Herstein, R; Abrantes, José Luís ; Albayrak, T; Caber, M;
PUBLISHED: 2013, SOURCE: EuroMed Journal of Business, VOLUME: 8, ISSUE: 2
INDEXED IN: Scopus CrossRef: 3

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