Framing and Involvement Effects on Consumers’ Brand Choice

AuthID
 P-00G-MQC
5
Author(s)
Gamliel, E
·
Albayrak, T
·
Caber, M
Document Type
Article
Year published
2013
Published
in EuroMed Journal of Business, ISSN: 1450-2194
Volume: 8, Issue: 2, Pages: 117-133
Indexing
Scopus®
Crossref®3
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84941634049
Source Identifiers
ISSN: 1450-2194
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