Francisco Guzman
AuthID: R-00J-5GF
1
TITLE: Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
AUTHORS: Bruno Schivinski; Daniela Langaro; Fernandes, T. ; Francisco Guzman;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 27, ISSUE: 6
AUTHORS: Bruno Schivinski; Daniela Langaro; Fernandes, T. ; Francisco Guzman;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 27, ISSUE: 6
2
TITLE: Latest research on brand relationships: introduction to the special issue
AUTHORS: Marc Fetscherin; Francisco Guzman; Cleopatra Veloutsou; Ricardo Roseira Cayolla;
PUBLISHED: 2019, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 28, ISSUE: 2
AUTHORS: Marc Fetscherin; Francisco Guzman; Cleopatra Veloutsou; Ricardo Roseira Cayolla;
PUBLISHED: 2019, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 28, ISSUE: 2
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