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TITLE: Success, failure, marketing and innovation: The nokia case [Êxito, fracasso, marketing e inovação: O caso da nokia]
AUTHORS: Au Yong oliveira, M; Lebre, IAPM; Nogueira, AR; Gonçalves, R;
SOURCE: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, VOLUME: 2020, ISSUE: E34, PUBLISHED: 2020
INDEXED IN: Scopus