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TITLE: The Impact of Privacy Intrusiveness on Individuals' Responses and Engagement Toward Personalization in Online Interactive Advertising  Full Text
AUTHORS: Alhelaly, Yasser; Dhillon, Gurpreet; Oliveira, Tiago;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERACTIVE ADVERTISING, VOLUME: 25, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef