Yasser Alhelaly
AuthID: R-00K-Z0Y
1
TITLE: The Impact of Privacy Intrusiveness on Individuals' Responses and Engagement Toward Personalization in Online Interactive Advertising Full Text
AUTHORS: Alhelaly, Yasser; Dhillon, Gurpreet; Oliveira, Tiago;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERACTIVE ADVERTISING, VOLUME: 25, ISSUE: 1
AUTHORS: Alhelaly, Yasser; Dhillon, Gurpreet; Oliveira, Tiago;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERACTIVE ADVERTISING, VOLUME: 25, ISSUE: 1