The Impact of Privacy Intrusiveness on Individuals’ Responses and Engagement Toward Personalization in Online Interactive Advertising

AuthID
 P-018-JWB
3
Author(s)
Alhelaly, Y
·
Dhillon, G
·
Document Type
Article
Year published
2025
Published
in Journal of Interactive Advertising, ISSN: 1525-2019
Volume: 25, Issue: 1, Pages: 38-60 (22)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-105002560136
Source Identifiers
ISSN: 1525-2019
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