Maria Madalena Eça Guimarães de Abreu
AuthID: R-002-2J5
1
TITLE: Marketing the Future Plate – The Case of Too Good To Go
AUTHORS: Saltão,, AB; Gaspar,, B; Alves,, AF; , MM;
PUBLISHED: 2026, SOURCE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
AUTHORS: Saltão,, AB; Gaspar,, B; Alves,, AF; , MM;
PUBLISHED: 2026, SOURCE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
2
TITLE: DIGITAL MARKETING IN RELIGIOUS TOURISM: SPREADING GOD’S WORD VIA DIGITAL MEDIA AT THE SHRINE OF FÁTIMA
AUTHORS: Madalena Abreu; Margarida Franca; Clara Almeida Santos; Victor Santos;
PUBLISHED: 2026, SOURCE: Digital Marketing Advanced in Tourism: Theoretical Bases and Applications
AUTHORS: Madalena Abreu; Margarida Franca; Clara Almeida Santos; Victor Santos;
PUBLISHED: 2026, SOURCE: Digital Marketing Advanced in Tourism: Theoretical Bases and Applications
INDEXED IN: 
Scopus 
CrossRef
Scopus CrossRef3
TITLE: Religious Marketing in the Age of Digitalization and the Metaverse
AUTHORS: Belem Barbosa ; Madalena Abreu;
PUBLISHED: 2026, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
AUTHORS: Belem Barbosa ; Madalena Abreu;
PUBLISHED: 2026, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
INDEXED IN: Scopus CrossRef
Scopus CrossRef4
TITLE: The Strategy Implementation of Account-Based Marketing (ABM)-The Stratio Case
AUTHORS: Abreu, Mandalena; Jordao, Barbara;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
AUTHORS: Abreu, Mandalena; Jordao, Barbara;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
5
TITLE: Web Marketing Trends—Case Study of Trigénius
AUTHORS: Duarte, P; Abreu, M;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
AUTHORS: Duarte, P; Abreu, M;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
6
TITLE: Implementation of the ABM Strategy; [Implementação da Estratégia de Account-Based Marketing (ABM)]
AUTHORS: Barbara Figueiredo Carvalho Ferreira Jordao; Mandalena Eca De Abreu;
PUBLISHED: 2023, SOURCE: 18th Iberian Conference on Information Systems and Technologies, CISTI 2023 in Iberian Conference on Information Systems and Technologies, CISTI, VOLUME: 2023-June
AUTHORS: Barbara Figueiredo Carvalho Ferreira Jordao; Mandalena Eca De Abreu;
PUBLISHED: 2023, SOURCE: 18th Iberian Conference on Information Systems and Technologies, CISTI 2023 in Iberian Conference on Information Systems and Technologies, CISTI, VOLUME: 2023-June
INDEXED IN: Scopus
Scopus IN MY: 
ORCID
ORCID7
TITLE: Using CRM in B2B Marketplaces [Usando CRM em mercados B2B]
AUTHORS: de Abreu, ME; Simões, J; Júdice, D; Pedrosa, I;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies, CISTI 2022 in Iberian Conference on Information Systems and Technologies, CISTI, VOLUME: 2022-June
AUTHORS: de Abreu, ME; Simões, J; Júdice, D; Pedrosa, I;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies, CISTI 2022 in Iberian Conference on Information Systems and Technologies, CISTI, VOLUME: 2022-June
INDEXED IN: Scopus
Scopus IN MY: ORCID
ORCID8
TITLE: Using CRM in B2B Marketplaces
AUTHORS: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
AUTHORS: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXED IN: 
WOS
WOS9
TITLE: Marketing in acacia city
AUTHORS: Madalena E Abreu; Timoteo Cuche;
PUBLISHED: 2022
AUTHORS: Madalena E Abreu; Timoteo Cuche;
PUBLISHED: 2022
INDEXED IN: 
Handle
Handle10
TITLE: Marketing the downtown of Coimbra via a local agency
AUTHORS: Madalena E Abreu; Elina Ghazaryan;
PUBLISHED: 2022
AUTHORS: Madalena E Abreu; Elina Ghazaryan;
PUBLISHED: 2022
INDEXED IN: Handle
Handle