Maria Madalena Eça Guimarães de Abreu
AuthID: R-002-2J5
1
TITLE: The Role of Digital Influencers in the Purchase Intention Process
AUTHORS: Serra,, I; , P; Carvalho,, M; , M;
PUBLISHED: 2026, SOURCE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
AUTHORS: Serra,, I; , P; Carvalho,, M; , M;
PUBLISHED: 2026, SOURCE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
2
TITLE: Marketing the Future Plate – The Case of Too Good To Go
AUTHORS: Saltão,, AB; Gaspar,, B; Alves,, AF; , MM;
PUBLISHED: 2026, SOURCE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
AUTHORS: Saltão,, AB; Gaspar,, B; Alves,, AF; , MM;
PUBLISHED: 2026, SOURCE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
3
TITLE: The Strategy Implementation of Account-Based Marketing (ABM)-The Stratio Case
AUTHORS: Abreu, Mandalena; Jordao, Barbara;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
AUTHORS: Abreu, Mandalena; Jordao, Barbara;
PUBLISHED: 2024, SOURCE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
INDEXED IN: 
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Scopus WOS4
TITLE: Using CRM in B2B Marketplaces
AUTHORS: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
AUTHORS: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLISHED: 2022, SOURCE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXED IN: WOS
WOS5
TITLE: Marketing in acacia city
AUTHORS: Madalena E Abreu; Timoteo Cuche;
PUBLISHED: 2022
AUTHORS: Madalena E Abreu; Timoteo Cuche;
PUBLISHED: 2022
INDEXED IN: 
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Handle6
TITLE: Marketing the downtown of Coimbra via a local agency
AUTHORS: Madalena E Abreu; Elina Ghazaryan;
PUBLISHED: 2022
AUTHORS: Madalena E Abreu; Elina Ghazaryan;
PUBLISHED: 2022
INDEXED IN: Handle
Handle7
TITLE: Millennials' trends in luxury marketing: The ecoturism
AUTHORS: Andreia Costa; Madalena Abreu; Belem Barbosa ;
PUBLISHED: 2019, SOURCE: 14th Iberian Conference on Information Systems and Technologies (CISTI) in 2019 14TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
AUTHORS: Andreia Costa; Madalena Abreu; Belem Barbosa ;
PUBLISHED: 2019, SOURCE: 14th Iberian Conference on Information Systems and Technologies (CISTI) in 2019 14TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXED IN: WOS
WOS8
TITLE: State-of-the-art in Wearable Technology: Medical area applications
AUTHORS: Andre Viegas; Maria Madalena Abreu; Isabel Pedrosa;
PUBLISHED: 2016, SOURCE: 11th Iberian Conference on Information Systems and Technologies (CISTI) in 2016 11TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
AUTHORS: Andre Viegas; Maria Madalena Abreu; Isabel Pedrosa;
PUBLISHED: 2016, SOURCE: 11th Iberian Conference on Information Systems and Technologies (CISTI) in 2016 11TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXED IN: WOS
WOS