Vida Skudiene
AuthID: R-002-D1A
1
TITLE: The impact of message appeal on consumer behavioural engagement in the cybersecurity industry: the role of endorser type
AUTHORS: Venciute, Dominyka; Barasnevicius, Lukas; Correia, Ricardo; Skudiene, Vida;
PUBLISHED: 2025, SOURCE: INFORMATION AND COMPUTER SECURITY
AUTHORS: Venciute, Dominyka; Barasnevicius, Lukas; Correia, Ricardo; Skudiene, Vida;
PUBLISHED: 2025, SOURCE: INFORMATION AND COMPUTER SECURITY
INDEXED IN:
Scopus
WOS