Artificial Intelligence and Marketing: Progressive or Disruptive Transformation? Review of the Literature

AuthID
 P-00Y-W97
2
Author(s)
Santos, JD
Document Type
Book Chapter
Year published
2023
Published
in Confronting Security and Privacy Challenges in Digital Marketing
Pages: 95-118 (23)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85167683993
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