Exploring Consumer Segments Defined by Affective Responses to Naturalness in Logo Design

AuthID
 P-00Z-AC6
5
Author(s)
Torres, A
·
de Carvalho, LV
·
van de Velden, M
·
Document Type
Article in Press
Year published
2023
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85175378839
Wos: WOS:001095050400001
Source Identifiers
ISSN: 1061-0421
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