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Exploring Consumer Segments Defined by Affective Responses to Naturalness in Logo Design
AuthID
P-00Z-AC6
5
Author(s)
Torres, A
·
de Carvalho, LV
·
Machado, JC
·
van de Velden, M
·
Costa, P
Document Type
Article in Press
Year published
2023
Published
in
JOURNAL OF PRODUCT AND BRAND MANAGEMENT,
ISSN: 1061-0421
Indexing
Wos
®
Scopus
®
Google Scholar
®
Metadata
Sources
Publication Identifiers
DOI
:
10.1108/jpbm-06-2022-4023
Scopus
: 2-s2.0-85175378839
Wos
: WOS:001095050400001
Source Identifiers
ISSN
: 1061-0421
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