Publications

AuthID
P-010-EHM

Author(s)

Document Type

Book

Year published

2024

Published

in Marketing Innovation Strategies and Consumer Behavior, ISSN: 2327-5502

Pages: 1-469 (468)

Indexing

Scopus^®

Crossref^®3

Unpaywall^®

Openlibrary^®

Google Scholar^®

Publication Identifiers

DOI: 10.4018/979-8-3693-4195-7

Openlibrary: OL51624860M

Scopus: 2-s2.0-85192494842

Unpaywall: 10.4018/979-8-3693-4195-7

Source Identifiers

ISSN: 2327-5502

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