It's the Moment of Truth: a Longitudinal Study of Touchpoint Influence on Business-To-Business Relationships

AuthID
 P-016-W5V
4
Author(s)
Cambra Fierro, J
·
Polo Redondo, Y
·
Trifu, A
Document Type
Article
Year published
2025
Published
in JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, ISSN: 2040-7122
Volume: 19, Issue: 4, Pages: 503-526 (24)
Indexing
Wos®
Scopus®
Crossref®1
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85201715116
Wos: WOS:001296011600001
Source Identifiers
ISSN: 2040-7122
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