Return on Ai: Mapping and Exploring Roi (In)Tangible Measures

AuthID
P-017-7HZ
4
Author(s)
Paulo, DLS
·
Santos, JD
·
Document Type
Book Chapter
Year published
2024
Published
in Leveraging AI for Effective Digital Relationship Marketing, ISSN: 2327-5502
Pages: 353-383 (30)
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Publication Identifiers
Scopus: 2-s2.0-105007258204
Source Identifiers
ISSN: 2327-5502
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