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How Does the Consumer's Positive and Negative Electronic Word of Mouth Expand the Retail Brand Experience Dimensions? Lessons from Ikea and Lidl

AuthID
P-017-Q5Q

Author(s)

Brandáo, A

Borges, M

Gadekar, M

Ribeirinho, M

Document Type

Article in Press

Year published

2024

Published

in INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, ISSN: 0959-3969

Pages: 1-26 (26)

Indexing

Wos^®

Scopus^®

Crossref^®

Unpaywall^®

Google Scholar^®

Publication Identifiers

DOI: 10.1080/09593969.2024.2440718

Scopus: 2-s2.0-85212973942

Unpaywall: 10.1080/09593969.2024.2440718

Wos: WOS:001383068100001

Source Identifiers

ISSN: 0959-3969

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How Does the Consumer's Positive and Negative Electronic Word of Mouth Expand the Retail Brand Experience Dimensions? Lessons from Ikea and Lidl

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How Does the Consumer's Positive and Negative Electronic Word of Mouth Expand the Retail Brand Experience Dimensions? Lessons from Ikea and Lidl

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