The Impact of Privacy Intrusiveness on Individuals’ Responses and Engagement Toward Personalization in Online Interactive Advertising

AuthID
 P-018-JWB
3
Author(s)
Alhelaly, Y
·
Dhillon, G
·
Tipo de Documento
Article
Year published
2025
Publicado
in Journal of Interactive Advertising, ISSN: 1525-2019
Volume: 25, Número: 1, Páginas: 38-60 (22)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105002560136
Source Identifiers
ISSN: 1525-2019
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