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Evolutionary Scenario of Brand Management and Communication, Through the Integration of Ai: A Bibliometric Analysis

AuthID
P-018-YFR

Author(s)

Pires, A

Brandão, A

Editor(s)

Reis,JL;Santos,JPM;Gomes,LM;Bogdanovic,Z

Document Type

Proceedings Paper

Year published

2025

Published

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 438 SIST, Pages: 145-172 (27)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

Indexing

Scopus^®

Crossref^®

Google Scholar^®

Metadata
Sources

Publication Identifiers

DOI: 10.1007/978-981-96-3077-6_9

Scopus: 2-s2.0-105009301465

Source Identifiers

ISSN: 2190-3018

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