Evolutionary Scenario of Brand Management and Communication, Through the Integration of Ai: A Bibliometric Analysis

AuthID
P-018-YFR
2
Author(s)
Pires, A
·
Document Type
Book Chapter
Year published
2025
Published
in Smart Innovation, Systems and Technologies - Marketing and Smart Technologies, ISSN: 2190-3018
Pages: 145-172
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ISSN: 2190-3018
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