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Tech Troubles: Analyzing the Impact of In-Store Technology Failures on Customer Reactions

AuthID
P-018-Z6A

Author(s)

Pratas, J

Rodrigues, MA

Carvalho, MA

Gonçalves, PJ

Pereira, RH

Editor(s)

Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT

Document Type

Proceedings Paper

Year published

2025

Published

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 439, Pages: 347-362 (15)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

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Metadata
Sources

Publication Identifiers

DOI: 10.1007/978-981-96-3081-3_22

Scopus: 2-s2.0-105007995219

Source Identifiers

ISSN: 2190-3018

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