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Tech Troubles: Analyzing the Impact of In-Store Technology Failures on Customer Reactions

AuthID
P-018-Z6A

Author(s)

Pratas, J

Rodrigues, MA

Carvalho, MA

Gonçalves, PJ

Pereira, RH

Editor(es)

Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT

Tipo de Documento

Proceedings Paper

Year published

2025

Publicado

in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2 in Smart Innovation Systems and Technologies, ISSN: 2190-3018

Volume: 439, Páginas: 347-362 (16)

Conference

2024 International Conference on Marketing and Technologies-Icmarktech, Date: DEC 05-07, 2024, Location: Universidade dos Acores, PORTUGAL, Host: Universidade dos Acores

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Publication Identifiers

DOI: 10.1007/978-981-96-3081-3_22

SCOPUS: 2-s2.0-105007995219

Wos: WOS:001600389200022

Source Identifiers

ISSN: 2190-3018

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Tech Troubles: Analyzing the Impact of In-Store Technology Failures on Customer Reactions

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