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Decoding Loyalty: Analyzing the Relationship Between Consumer Motivations to Adhere and Key Features Driving Ongoing Participation in Loyalty Programs

AuthID
P-018-Z6B

Author(s)

Pratas, J

Oliveira, Z

Teixeira, S

Editor(s)

Reis,JL;Cascalho,J;Peter,MK;Reis,LP;Tiago,MT

Document Type

Proceedings Paper

Year published

2025

Published

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 439, Pages: 247-267 (20)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

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Publication Identifiers

DOI: 10.1007/978-981-96-3081-3_16

Scopus: 2-s2.0-105007992816

Source Identifiers

ISSN: 2190-3018

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Decoding Loyalty: Analyzing the Relationship Between Consumer Motivations to Adhere and Key Features Driving Ongoing Participation in Loyalty Programs

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