Return on Ai: Mapping and Exploring Roi (In)Tangible Measures

AuthID
 P-019-1WA
4
Author(s)
Paulo, DLS
·
Santos, JD
·
Pires, PB
Document Type
Book Chapter
Year published
2024
Published
in Leveraging AI for Effective Digital Relationship Marketing
Pages: 353-383 (30)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105007258204
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