Return on Ai: Mapping and Exploring Roi (In)Tangible Measures

AuthID
P-019-1WA
4
Author(s)
Paulo, DLS
·
Santos, JD
·
Pires, PB
Tipo de Documento
Book Chapter
Year published
2024
Publicado
in Leveraging AI for Effective Digital Relationship Marketing
Páginas: 353-383 (30)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-105007258204
Export Publication Metadata
Info
At this moment we don't have any links to full text documens.