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Examining the Impact of Animated Banner Attributes on Marketing Advertisements: Insights from Eye-Tracking Research

AuthID
P-019-2W4

Author(s)

Brito-Costa, S

Teixeira, AR

de Almeida, H

Espada, S

Antunes, M

Editor(s)

Reis,JL;Gomes,LM;Bogdanovic,Z;DosSantos,JPM

Document Type

Proceedings Paper

Year published

2025

Published

in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 1 in Smart Innovation Systems and Technologies, ISSN: 2190-3018

Volume: 438, Pages: 663-674 (12)

Conference

2024 International Conference on Marketing and Technologies-Icmarktech, Date: DEC 05-07, 2024, Location: Universidade dos Acores, PORTUGAL, Host: Universidade dos Acores

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Publication Identifiers

DOI: 10.1007/978-981-96-3077-6_41

Scopus: 2-s2.0-105009238455

Wos: WOS:001600448200041

Source Identifiers

ISSN: 2190-3018

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