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Examining the Impact of Animated Banner Attributes on Marketing Advertisements: Insights from Eye-Tracking Research

AuthID
P-019-2W4

Author(s)

Brito Costa, S

Teixeira, AR

de Almeida, H

Espada, S

Antunes, M

Editor(es)

Reis,JL;Santos,JPM;Gomes,LM;Bogdanovic,Z

Tipo de Documento

Proceedings Paper

Year published

2025

Publicado

in Smart Innovation, Systems and Technologies, ISSN: 2190-3018

Volume: 438 SIST, Páginas: 663-674 (11)

Conference

International Conference on Marketing and Technologies, Icmarktech 2024, Date: 5 December 2024 through 7 December 2024, Location: Ponta Delgada

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Scopus^®

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Publication Identifiers

DOI: 10.1007/978-981-96-3077-6_41

SCOPUS: 2-s2.0-105009238455

Source Identifiers

ISSN: 2190-3018

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