Exploring Generation Z’s Susceptibility to Social Media Influencers: The Role of Personality Traits and Influencer-Generated Constructs

AuthID
 P-019-ZSV
2
Author(s)
de Castro, CA
·
Document Type
Article
Year published
2025
Published
in Observatorio, ISSN: 1646-5954
Volume: 19, Issue: 2, Pages: 12-38
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-105013638733
Source Identifiers
ISSN: 1646-5954
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