Exploring Generation Z’s Susceptibility to Social Media Influencers: The Role of Personality Traits and Influencer-Generated Constructs

AuthID
 P-019-ZSV
2
Author(s)
de Castro, CA
·
Tipo de Documento
Article
Year published
2025
Publicado
in Observatorio, ISSN: 1646-5954
Volume: 19, Número: 2, Páginas: 12-38
Indexing
Scopus®
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Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-105013638733
Source Identifiers
ISSN: 1646-5954
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