The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry

AuthID
P-01A-1VB
2
Author(s)
Document Type
Article in Press
Year published
2025
Published
in JOURNAL OF INTERNATIONAL CONSUMER MARKETING, ISSN: 0896-1530
Pages: 1-15 (15)
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Publication Identifiers
Scopus: 2-s2.0-105016766387
Wos: WOS:001571953100001
Source Identifiers
ISSN: 0896-1530
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