Will Artificial Intelligence Replace Human Creativity in Advertising? The Creative Directors’ Perspective

AuthID
P-01A-9YP
2
Author(s)
Alexandre Duarte
·
5
Editor(s)
Rocha,,A;Adeli,,H;Poniszewska Maranda,,A;Moreira,,F;Bianchi,,I
Document Type
Proceedings Paper
Year published
2026
Published
in Lecture Notes in Networks and Systems, ISSN: 23673389; 23673370
Volume: 1524 LNNS, Pages: 3-16
Conference
13Th World Conference on Information Systems and Technologies, Worldcist 2025, Location: Florianopolis
Indexing
Publication Identifiers
Scopus: 2-s2.0-105020740275
Source Identifiers
ISSN: 23673389; 23673370
Export Publication Metadata
Marked List
Info
At this moment we don't have any links to full text documens.