Hyper-Personalised Marketing with Generative Ai and Predictive Models: A Systematic Review

AuthID
 P-01A-AC1
3
Author(s)
Santos, JD
·
Document Type
Book Chapter
Year published
2025
Published
in Advances in Computational Intelligence and Robotics - Adapting Global Communication and Marketing Strategies to Generative AI, ISSN: 2327-0411
Pages: 79-111
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-105022673998
Source Identifiers
ISSN: 2327-0411
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