From Uniqueness to Consumer Behaviour: the Mediating Role of Brand Passion and Brand Addiction in Masstige Human Brands

AuthID
 P-01A-EPB
5
Author(s)
Rodrigues, P
·
Brochado, A
·
Junaid, M
·
Borges, AP
Document Type
Article in Press
Year published
2025
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Pages: 1-20 (20)
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Publication Identifiers
Wos: WOS:001608350800001
Source Identifiers
ISSN: 1061-0421
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