Ana Sofia Pinheiro Pinto Borges


AuthID: R-000-JW2

Confirmed Publications: 141



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TITLE: Visitor expenditure and consumption patterns in sustainable urban events: a Tobit analysis of Porto Beer Fest 2024
AUTHORS: Borges, Ana Pinto ; Vieira, Elvira ; Rodrigues, Margarida; Reis, Ana Maria; Franco, Mario;
PUBLISHED: 2026, SOURCE: TOURISM REVIEW
INDEXED IN: WOS CrossRef
IN MY: ORCID | CIÊNCIAVITAE
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TITLE: Beer Fest: Exploring Visitor Satisfaction, Experience, and Motivation
AUTHORS: Vieira, Elvira ; Rodrigues, Margarida; Borges, Ana Pinto ; Silva, Rui; Franco, Mario;
PUBLISHED: 2025, SOURCE: EVENT MANAGEMENT, VOLUME: 29, ISSUE: 8
INDEXED IN: WOS CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE
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TITLE: Bridging the Gap. Tailoring Employer Branding Tactics for Diverse Generations in Talent Acquisition
AUTHORS: Inês Morais; Ana Pinto Borges ; Elvira Vieira ; Margarida Rodrigues;
PUBLISHED: 2025, SOURCE: Redefining Employer Branding at the Intersection of Human Resources and Marketing
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
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TITLE: Circular Economy in the Fashion Industry. Key Factors Driving the Shift to Slow Fashion
AUTHORS: Catarina Sequeira; Ana Pinto Borges ; Elvira Vieira ; Margarida Rodrigues;
PUBLISHED: 2025, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Sustainable Practices in the Fashion and Retail Industry
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
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TITLE: Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands  Full Text
AUTHORS: Paula Cristina Lopes Rodrigues; Ana Sousa; Anna Carolina Boechat; Ana Pinto Borges ;
PUBLISHED: 2025, SOURCE: Contemporary Management Research, VOLUME: 21, ISSUE: 1
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
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TITLE: From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto ;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 35, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef
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TITLE: Navigating the Personalization Paradox: Pathways to Consumer Engagement Through Loyalty and Avoidance in the Digital Era  Full Text
AUTHORS: Bárbara Santos; Ana Pinto Borges ; Paula Cristina Lopes Rodrigues; Elvira Pacheco Vieira ;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
Page 1 of 15. Total results: 141.

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