Navigating the Personalization Paradox: Pathways to Consumer Engagement Through Loyalty and Avoidance in the Digital Era

AuthID
 P-01A-G9C
4
Author(s)
Santos, B
·
Rodrigues, PCL
·
Document Type
Article
Year published
2025
Published
in Review of Marketing Science, ISSN: 1546-5616
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Publication Identifiers
Scopus: 2-s2.0-105022844006
Source Identifiers
ISSN: 1546-5616
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