A Comprehensive Literature Review on the Influence of Artificial Intelligence on Consumer Engagement and Brand Loyalty in Digital Marketing

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P-01B-0A5
2
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Book Chapter
Year published
2026
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in Advances in Computational Intelligence and Robotics - AI Utilization for Marketing Content Creation, ISSN: 2327-0411
Pages: 171-212
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ISSN: 2327-0411
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